News

Hong Kong, 9 July 2024 – The Hong Kong Committee for UNICEF (UNICEF HK) proudly presents its brand new ‘UNIFIX+’ campaign. The campaign highlights the real-life account of vulnerable children's plight in crisis and the urgency for immediate intervention. It aims to be a sustainable stream of hope and resources that make a lasting impact on the lives of helpless children around the world.

Unfolding Real-life Stories Everyday

With the world facing a polycrisis, countless vulnerable children are plagued by multiple threats such as contagious diseases, malnutrition and lack of education. ‘UNIFIX+’ movie style posters capture the essence of these children’s reality, featuring a series of worldwide challenges and creating a movie name for each of them such as “Thirsty Game”, “The Vanishing Fall” and “Education Exiled”.

Your Monthly Subscription Can Cancel this Reality

‘UNIFIX+’ is not just a fundraising campaign, it brings about changes for children who are not seen or heard. Just as you subscribe to streaming services for TV shows and movies entertainment, you can now subscribe to ‘UNIFIX+’ to make an actual difference by providing a sustainable stream of essential resources to children in need. Viewers touched by ‘UNIFIX+’ trailers and movie posters are no longer bystanders, they are action- takers who can bring hope and changes to children in need.

With subscribers supporting this campaign, UNICEF strives to facilitate work in more than 190 countries and territories around the world —to save children’s lives, to defend their rights, and to help them fulfil their potential, throughout their first 7,000 Days of Life, building a better future for every child.

Together, U and I can fix the problem.

Learn more and subscribe to ‘UNIFIX+’: https://digitalhkcu.sitecoresend.net/unifix/en

About ‘UNIFIX+’

‘UNIFIX+’ is a new subscription-style fundraising campaign launched by UNICEF HK. Inspired by streaming media services, ‘UNIFIX+’ allows supporters to provide a steady stream of resources to children in need on an ongoing basis. By subscribing to ‘UNIFIX+’, it represents a monthly donation that helps UNICEF provide essential services such as education, healthcare, water, sanitation and hygiene (WASH) and emergency relief to vulnerable children worldwide. Subscribers of ‘UNIFIX+’ will receive regular reports on UNICEF's work and stories showing how their monthly donations are changing children's lives.