WeChat Empowers UNICEF HK To Open New Fundraising Options
2015-05-28
Via Innovative WeChat Payment Platform to Unlock Possibilities
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Hong Kong, May 28 2015 – With the support of WeChat, a social communication platform, the Hong Kong Committee for UNICEF (UNICEF HK) ings in a new payment channel to support world emergency relief work via WeChat’s advanced Payment Platform. This innovative partnership will enable donors to easily make contributions to emergency relief efforts in a simple and efficient manner.
UNICEF HK activated the WeChat Payment function through a WeChat Official Account last month (WeChat ID: unicef_hk) to provide a simple and safe donation method for users. It allows users to make payments and donations via WeChat with Visa and MasterCard credit cards issued by a local bank.
In fact, this unique feature is being used extensively to date in response to the recent devastating earthquake in Nepal. Immediately after the earthquake struck Nepal in late April, UNICEF HK’s WeChat Official Account launched a “Nepal Earthquake” action tab, enabling local WeChat users to make instant donations to meet the pressing needs of the affected population. The donation platform is also supporting other humanitarian relief work around the world, including Cyclone Pam affecting Vanuatu in South Pacific, the Syrian crisis and Ebola outeak.
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This new feature provides potential donors with more creative ideas and thoughtful ways to make donations. Besides one-off donations, the public can also make use of this platform to send “Inspired Gifts” to friends and relatives, transforming donations into their blessings that help improve world children’s lives with a wide range of life-saving or life-changing supplies such as vaccinations, education or micronutrients.
Mr. David Fong, Chairman of Fundraising Committee of UNICEF HK, said, "Social media is now indispensable for youth. The introduction of WeChat Payment will help cultivate support for UNICEF HK from youngsters and provide a more convenient and effective channel for public donations, supporting UNICEF's humanitarian relief work.” Mr. Fong added, “We hope that with the massive number of WeChat users, UNICEF HK will be drawn closer to the public, gain support from them during natural disasters and release instant emergency and fundraising reports.”
Mr. Norman Tam, General Manager, Hong Kong and Taiwan Operations, International Business Group, Tencent, said, "The new UNICEF HK’s Official Account and WeChat Payment features eak new ground for charities and similar organizations as they find new ways to engage the public via channels such as WeChat. The way UNICEF HK is utilizing WeChat and the new payment platform is a great example of how technology can take people’s interaction with charities to a whole new level."
| Mr. Fong shared how WeChat Payment is supporting UNICEF HK’s recent relief work, “The devastating earthquake that struck Nepal resulted in severe casualties, massive destruction of buildings and infrastructure. Among the 2.8 million children affected by the earthquake, 1.7 million children are living in the worst-hit areas amid growing risks of disease outeak. UNICEF HK immediately listed donation options on our WeChat Official Account aiding in the provision of water and medical supplies, to raise funds and meet the pressing needs of these children.”
The WeChat Payment platform is simple, efficient and ground-eaking. WeChat users can simply link their credit card accounts to WeChat via a secure and standard verification process, which then enables the seamless payment experience. Registered users can simply input the PIN Code to make a transaction through WeChat Payment. Payments and donations can now be made anywhere, any time, and in a secure manner.
To follow and support UNICEF HK, users can search “UNICEF” on WeChat, or scan its QR code as shown below. Followers will then get the latest fundraising information from UNICEF HK to support UNICEF’s action in improving world children’s lives. Help get closer to “zero” suffering for children. |
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