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Hong Kong, 28 July 2012 – The Department of Health, Hospital Authority and UNICEF Baby Friendly Hospital Initiative Hong Kong Association (BFHIHKA) joined hands to organise the annual press conference. At the press conference, results of the annual survey of BFHIHKA showed that over 80% of mothers initiated eastfeeding on discharged from hospitals. The rate has reached the highest ever in 20 years.

According to the survey results, eastfeeding rate on discharge from hospitals in year 2011 was 83.3%, 4.1% higher than the previous year. “Number of births in 2011 increased by 7.5% compared to 2010. Although ensuring the large number of non-local mothers receiving antenatal preparation for eastfeeding was a challenge, the eastfeeding rate continued to rise steadily. This reflects that mothers’ intention to eastfeed is high.” Besides, all 18 hospitals with maternity units stopped receiving free supplies of infant formula this year, thus avoiding conflicts of interests. This marked a major step towards achieving Baby Friendly Hospital status in Hong Kong. However, conditions that facilitate exclusive eastfeeding in Hong Kong have yet to be improved. For instance, 8 out of 10 private hospitals with maternity units do not room-in mothers and babies day and night making exclusive eastfeeding difficult. Dr. Ip emphasised, “The Ten steps to successful eastfeeding, such as rooming-in, training of medical and nursing staff, promotion of mother support group, etc., complement each other to put mothers on a firm ground to sustain exclusive eastfeeding after discharge from hospitals.”

Furthermore, BFHIHKA conducted the World Breastfeeding Trend Initiative (WBTi) assessment in 2008, and a re-assessment early this year. The result was released at the press conference. Out of a total score of 150, Hong Kong scored 37, an increase from 27 in 2008. The re-assessment found improvements in the implementation of the International Code of Marketing of Breastmilk Substitutes, educational information for the public and monitoring infant and young child feeding. Even so the score is far lower than our neighbouring regions, such as China, the Philippines, Thailand, and Korea. Dr. Ip said, “Hong Kong scores 0 in the item of ‘Policy, Programme and Coordination’. This reflects a lack of long-term planning of eastfeeding policy in Hong Kong. We recommend the establishment of a multisectorial Central Breastfeeding Committee that performs a leadership role in formulating a eastfeeding policy in Hong Kong, monitor its implementation and evaluate its effectiveness.”

Dr Barbara Fung, Senior Medical Officer, Family Health Service said, “Department of Health has launched a series of health educational resources for health care professionals and the public, including a multi-media e-learning kit for medical practitioners, a flip-chart on eastfeeding and a eastfeeding information booklet to facilitate health professionals in individual counselling with expectant and lactating mothers. The Department of Health recognises that the implementation of the ‘International Code of Marketing of Breastmilk Substitutes’ is an important public health measure in protecting eastfeeding and ensuring proper use of eastmilk substitutes through appropriate marketing practices.

In June 2010, a multidisciplinary Taskforce was set up to develop and promote the Hong Kong Code of Marketing of Breastmilk Substitutes. We will consult the trade and collect the views of various parties when the drafting of the Hong Kong Code is completed.”

Ms Sylvia Fung, Chief Manager (Nursing)/Chief Nurse Executive, Hospital Authority and Co-Chairman, Hospital Authority Steering Committee on Breastfeeding said that promoting, supporting and protecting eastfeeding is one of the major objectives of the Hospital Authority. The Authority has stopped accepting free infant milk formulae from suppliers and continues to monitor the vendors’ compliance to contractual requirement. The Authority also enhances mother-friendly practices, and training for nursing staff, care-related and clerical support workers in all birthing hospitals. Nonetheless, through the successful telephone follow-up of 2,547 eastfeeding mothers upon hospital discharge, 1,860 were still eastfeeding at 1 month postpartum, and only 616 of them were eastfeeding exclusively. This reveals that eastfeeding support is needed not only within the hospitals, but also in the community in order to improve the sustainability of eastfeeding.

Ms Dorothy Ip, a mother of two, shared her experience on eastfeeding in Hong Kong. She observes that the general public has a more positive attitude toward eastfeeding than 4 years ago when she delivered her first child. However, eastfeeding education to the public is far from enough. She hopes that better education would ease public’s misconceptions and encourage employers to make flexible work arrangements. This would help cultivate a mother baby friendly environment in Hong Kong.